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Spilled Salt is an interview series in which Maureen Ballatori of Agency 29 will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business. In each episode, she is joined by a guest who shares the thrills and spills of their own entrepreneurial journey.
Episodes

Mar 18, 2026
Mar 18, 2026
52 min
In this episode of the Spilled Salt podcast, Truth Collective founder Bob Bailey explores how his agency is using AI to reshape brand strategy and creative workflows.

Mar 11, 2026
Mar 11, 2026
44 min
Season 8 of Spilled Salt kicks off with Maureen Ballatori and Dr. Jennifer Han, co-Founder and co-CEO of Seen Nutrition as they discuss building a real food calcium brand and driving evidence-based innovation in the bone health and functional food market.
Learn more about Agency 29 at www.agency29.com.
Learn more about Seen Nutrition at www.seennutrition.com.

Aug 27, 2025
Aug 27, 2025
1 hr 23 min
In a special recording for the Spilled Salt podcast at the 2025 Community Development Society Conference, five leaders in the Finger Lakes wine and agritourism industry shared strategies for workforce development, inclusive leadership, economic sustainability, and authentic storytelling.

Aug 20, 2025
Aug 20, 2025
52 min
In this episode of the Spilled Salt podcast, AgTech Alchemy co-founders discuss how their grassroots community is reshaping the ag tech landscape through in-person events, open dialogue, and collaborative problem-solving.

Aug 13, 2025
Aug 13, 2025
39 min
Mike Kreher of Kreher Family Farms, New York’s largest regenerative farm, discusses redefining soil health and sustainability through outcome-based practices and advanced agtech tools on the Spilled Salt podcast.

Aug 6, 2025
Aug 6, 2025
40 min
In this episode of Spilled Salt, Maureen is joined by Julia Taylor of Rosemary and Pine, a goatscaping business focused on regenerative land management. From career burnout to building a purpose-driven farm, Julia’s story highlights ag entrepreneurship, ecological innovation, and the power of community.

Jul 30, 2025
Jul 30, 2025
43 min
Founder and former brewer Jennifer Newman joins host Maureen Ballatori to share hard-won lessons on scaling startups, navigating market shifts, and why data-driven decisions matter in both tech and the beverage industry.

Jul 23, 2025
Jul 23, 2025
47 min
Scott Meyer of Chipp.ai joins host Maureen Ballatori on the Spilled Salt podcast to share how food, beverage, and agriculture businesses can use AI tools to save time, boost efficiency, and protect data.

Your Host, Maureen Ballatori
Maureen Ballatori is the founder and CEO of 29 Design Studio, an award-winning creative agency for food, beverage, and agriculture brands. Her experience in brand strategy helps companies scale business growth, define their unique marketing message, and attract their ideal audiences. Maureen is an active community member, participating in a number of entrepreneurship incubators and accelerators and playing a key role in Upstate NY's economic development.
Learn more at www.29designstudio.com.
