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Spilled Salt is an interview series in which Maureen Ballatori of Agency 29 will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business. In each episode, she is joined by a guest who shares the thrills and spills of their own entrepreneurial journey.
Spilled Salt is an interview series in which Maureen Ballatori of Agency 29 will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business. In each episode, she is joined by a guest who shares the thrills and spills of their own entrepreneurial journey.
Episodes

Wednesday Oct 23, 2024
SS5 Ep 4: How Sarah Hartmann Launched a Frozen CPG Brand to a Warm Audience
Wednesday Oct 23, 2024
Wednesday Oct 23, 2024
On this episode of Spilled Salt, Sarah Hartmann, founder of Vêsucré, shares the ups and downs of building a sustainable and inclusive plant-based dessert brand in the frozen CPG space.

Wednesday Oct 16, 2024
SS5 Ep 3: Building a Legacy in Agriculture with Jolene Brown
Wednesday Oct 16, 2024
Wednesday Oct 16, 2024
On this episode of Spilled Salt, discover key insights from Jolene Brown on building and sustaining a successful agriculture business. Learn about the importance of legacy, succession planning, and balancing emotion with logic in family-run farms.

Wednesday Oct 09, 2024
SS5 Ep 2: Matt Brown and the Role of Traceability in Food and Beverage
Wednesday Oct 09, 2024
Wednesday Oct 09, 2024
When margins are tight, achieving scale is crucial for success. This is where a robust resource planning system can make all the difference. In this episode of the Spilled Salt podcast, Maureen Ballatori sat down with Matt Brown, CEO of Wherefour, Inc., to discuss the importance of traceability in today’s food, beverage, and agriculture industries.

Wednesday Oct 02, 2024
SS5 Ep 1: Jim Trezise on Advocacy for Wine in the Anti-Alcohol Movement
Wednesday Oct 02, 2024
Wednesday Oct 02, 2024
Jim Trezise shares his journey in the wine industry on this episode of Spilled Salt, highlighting how strategic action, collaboration, and advocacy have transformed the wine industry, and offering valuable lessons for beverage entrepreneurs on resilience, adaptability, and leveraging public-private partnerships.

Tuesday Aug 20, 2024
SS4 Ep 9: BONUS How to Launch a Podcast That’s Worth the Squeeze
Tuesday Aug 20, 2024
Tuesday Aug 20, 2024
Thinking of hitting record on your own podcast? In this episode of Spilled Salt, host Maureen Ballatori chats with editor and producer Jennifer Bosch Gyuricska on the whys and hows of podcasting as a powerful content marketing tool for food, beverage, and agriculture brands.

Wednesday Jul 24, 2024
Wednesday Jul 24, 2024
In this episode of the Spilled Salt podcast, host Maureen Ballatori chats with Bluewhite CEO Ben Alfi on transforming tractors into autonomous vehicles, enhancing farm efficiency, and safety.

Wednesday Jul 17, 2024
Wednesday Jul 17, 2024
Meet Paul Brock in this episode of Spilled Salt, a champion of sustainable viticulture who alongside wife Shannon is leading Silver Thread Vineyard with innovation and integrity.

Wednesday Jul 10, 2024
SS4 Ep 6: Growing Successful Food Service Brands with Matt Cotton of Rooted Food Sales
Wednesday Jul 10, 2024
Wednesday Jul 10, 2024
Matt Cotton, founder of Rooted Food Sales, shares insights on navigating food service and bringing new brands to the table. From finding operator interest to working with distributors, his journey offers valuable lessons for food industry entrepreneurs.

Your Host, Maureen Ballatori
Maureen Ballatori is the founder and CEO of 29 Design Studio, an award-winning creative agency for food, beverage, and agriculture brands. Her experience in brand strategy helps companies scale business growth, define their unique marketing message, and attract their ideal audiences. Maureen is an active community member, participating in a number of entrepreneurship incubators and accelerators and playing a key role in Upstate NY's economic development.
Learn more at www.29designstudio.com.
