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Spilled Salt is an interview series in which Maureen Ballatori of Agency 29 will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business. In each episode, she is joined by a guest who shares the thrills and spills of their own entrepreneurial journey.
Spilled Salt is an interview series in which Maureen Ballatori of Agency 29 will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business. In each episode, she is joined by a guest who shares the thrills and spills of their own entrepreneurial journey.
Episodes

55 minutes ago
55 minutes ago
In this episode of the Spilled Salt podcast, Truth Collective founder Bob Bailey explores how his agency is using AI to reshape brand strategy and creative workflows.

7 days ago
7 days ago
Season 8 of Spilled Salt kicks off with Maureen Ballatori and Dr. Jennifer Han, co-Founder and co-CEO of Seen Nutrition as they discuss building a real food calcium brand and driving evidence-based innovation in the bone health and functional food market.
Learn more about Agency 29 at www.agency29.com.
Learn more about Seen Nutrition at www.seennutrition.com.

Wednesday Aug 27, 2025
Wednesday Aug 27, 2025
In a special recording for the Spilled Salt podcast at the 2025 Community Development Society Conference, five leaders in the Finger Lakes wine and agritourism industry shared strategies for workforce development, inclusive leadership, economic sustainability, and authentic storytelling.

Wednesday Aug 20, 2025
Wednesday Aug 20, 2025
In this episode of the Spilled Salt podcast, AgTech Alchemy co-founders discuss how their grassroots community is reshaping the ag tech landscape through in-person events, open dialogue, and collaborative problem-solving.

Wednesday Aug 13, 2025
SS7 Ep 8: Inside New York’s Largest Regenerative Farm with Mike Kreher
Wednesday Aug 13, 2025
Wednesday Aug 13, 2025
Mike Kreher of Kreher Family Farms, New York’s largest regenerative farm, discusses redefining soil health and sustainability through outcome-based practices and advanced agtech tools on the Spilled Salt podcast.

Wednesday Aug 06, 2025
SS7 Ep 7: Julia Taylor on Rebalancing Land Management with Goats
Wednesday Aug 06, 2025
Wednesday Aug 06, 2025
In this episode of Spilled Salt, Maureen is joined by Julia Taylor of Rosemary and Pine, a goatscaping business focused on regenerative land management. From career burnout to building a purpose-driven farm, Julia’s story highlights ag entrepreneurship, ecological innovation, and the power of community.

Wednesday Jul 30, 2025
SS7 Ep 6: Jennifer Newman Shares Lessons Learned from Beer, Data, and a Well-Timed Exit
Wednesday Jul 30, 2025
Wednesday Jul 30, 2025
Founder and former brewer Jennifer Newman joins host Maureen Ballatori to share hard-won lessons on scaling startups, navigating market shifts, and why data-driven decisions matter in both tech and the beverage industry.

Wednesday Jul 23, 2025
Wednesday Jul 23, 2025
Scott Meyer of Chipp.ai joins host Maureen Ballatori on the Spilled Salt podcast to share how food, beverage, and agriculture businesses can use AI tools to save time, boost efficiency, and protect data.

Your Host, Maureen Ballatori
Maureen Ballatori is the founder and CEO of 29 Design Studio, an award-winning creative agency for food, beverage, and agriculture brands. Her experience in brand strategy helps companies scale business growth, define their unique marketing message, and attract their ideal audiences. Maureen is an active community member, participating in a number of entrepreneurship incubators and accelerators and playing a key role in Upstate NY's economic development.
Learn more at www.29designstudio.com.
