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Spilled Salt is an interview series in which Maureen Ballatori of Agency 29 will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business. In each episode, she is joined by a guest who shares the thrills and spills of their own entrepreneurial journey.
Spilled Salt is an interview series in which Maureen Ballatori of Agency 29 will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business. In each episode, she is joined by a guest who shares the thrills and spills of their own entrepreneurial journey.
Episodes

6 hours ago
6 hours ago
Maola Local Dairies Senior Brand Manager Bec Pfeffer joins the Spilled Salt podcast to discuss the launch of Maola More, a lactose-free ultra-filtered milk with protein and prebiotic fiber, and what it takes to bring a first-of-its-kind functional dairy product to market.

Wednesday Apr 29, 2026
SS8 Ep 8: From Farm to Can: How Oakridge Dairy Is Reinventing Fresh Milk With Moozy
Wednesday Apr 29, 2026
Wednesday Apr 29, 2026
Seth Bahler of Oakridge Dairy joins host Maureen Ballatori on the Spilled Salt podcast to share how he turned a struggling 130-year-old family dairy into a fresh milk innovation brand.

Wednesday Apr 22, 2026
SS8 Ep 7: Andrew Jason on Ag Tech’s Reset: Funding Pressure and the Future of Innovation
Wednesday Apr 22, 2026
Wednesday Apr 22, 2026
Andrew Jason of Grand Farm joins this episode of Spilled Salt, exploring ag tech innovation, startup funding challenges, ecosystem building, and opportunities in global agtech partnerships.

Wednesday Apr 15, 2026
SS8 Ep 6: Inside CPG Growth: Fred Hart on Packaging Design and Brand Strategy
Wednesday Apr 15, 2026
Wednesday Apr 15, 2026
In this episode of the Spilled Salt podcast, Fred Hart joins host Maureen Ballatori to share insights on how packaging design, brand strategy, and evolving market dynamics are shaping growth and innovation in the CPG industry.

Wednesday Apr 08, 2026
SS8 Ep 5: Julie Camardo on Five Generations of Culture, Margins, and Servant Leadership
Wednesday Apr 08, 2026
Wednesday Apr 08, 2026
Julie Camardo, CEO of Zweigle's Inc., shares how she navigated succession, razor-thin meat industry margins, and company culture to lead a 140-year-old food brand into its next generation.

Wednesday Apr 01, 2026
Wednesday Apr 01, 2026
In this episode, Paul Mabray explains how Pour Now helps alcohol beverage brands measure sales attribution, improve beverage ecommerce, and create a better path from marketing to purchase.

Wednesday Mar 25, 2026
Wednesday Mar 25, 2026
In this episode of the Spilled Salt podcast, Steve Turner of Turner’s Dairy explains how limited releases, partnerships, and creative marketing helped their fourth generation brand stay relevant and grow.

Wednesday Mar 18, 2026
SS8 Ep 2: Bob Bailey and How AI Is Reshaping Strategy for Modern Businesses
Wednesday Mar 18, 2026
Wednesday Mar 18, 2026
In this episode of the Spilled Salt podcast, Truth Collective founder Bob Bailey explores how his agency is using AI to reshape brand strategy and creative workflows.

Your Host, Maureen Ballatori
Maureen Ballatori is the founder and CEO of 29 Design Studio, an award-winning creative agency for food, beverage, and agriculture brands. Her experience in brand strategy helps companies scale business growth, define their unique marketing message, and attract their ideal audiences. Maureen is an active community member, participating in a number of entrepreneurship incubators and accelerators and playing a key role in Upstate NY's economic development.
Learn more at www.29designstudio.com.
