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Spilled Salt is an interview series in which Maureen Ballatori of Agency 29 will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business. In each episode, she is joined by a guest who shares the thrills and spills of their own entrepreneurial journey.
Episodes

23 minutes ago
23 minutes ago
In this episode of the Spilled Salt, Erin McMurrough, founder of Little Clover Wine Company, joins Maureen on the podcast, sharing her journey in brand building, leveraging non-traditional marketing, and adapting to consumer demand.

Tuesday Mar 25, 2025
SS6 Ep 4: Building a Better-For-You Snack Brand with Tom Seymour
Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
In this episode of the Spilled Salt podcast, Tom Seymour shares his insights on the food and beverage industry, from launching a better-for-you snack to navigating CPG startup strategies.

Tuesday Mar 18, 2025
SS6 Ep 3: Damian Mason on Farm Fields and Funny Business
Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
In this episode of the Spilled Salt podcast, Maureen Ballatori is joined by Damian Mason, who shares his journey from growing up on a farm to blending agriculture, business, and humor today.

Tuesday Mar 11, 2025
SS6 Ep 2: Developing Intuitive Agtech with Gripp CEO Tracey Wiedmeyer
Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
In this episode of the Spilled Salt podcast, Maureen is joined by Tracey Wiedmeyer, who shares the thrills and spills of life in an agtech startup, the journey of developing Gripp’s intuitive software for farmers, and how listening to the end user has become the key to his success.

Tuesday Mar 04, 2025
SS6 Ep 1: Exploring the Bioeconomy with Former USDA Sr. Advisor Gregory Jaffe
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
In this episode of the Spilled Salt podcast, Greg Jaffe joins host Maureen Ballatori to share his insights on agtech innovation, sustainable agriculture policy, and bioeconomy strategies, including transforming crop waste into energy and navigating the regulatory landscape for startups and agtech leaders.

Wednesday Nov 20, 2024
Wednesday Nov 20, 2024
Listen in to this episode of Spilled Salt to learn how Pauly Guglielmo turned his side-gig pasta sauce into a thriving business and launched Craft Cannery, a contract manufacturing company for food startups.

Wednesday Nov 13, 2024
SS5 Ep 7: Breeding the New Apple Varieties of the Future with Susan Brown
Wednesday Nov 13, 2024
Wednesday Nov 13, 2024
Join host Maureen Ballatori and Dr. Susan Brown in this episode of Spilled Salt to learn how breeding premium managed apple varieties is revolutionizing the apple industry and meeting consumer demand for high-quality, flavorful apples.

Wednesday Nov 06, 2024
SS5 Ep 6: Anytime Spritz and Intentional Consumption with Regenerative Organic Spirits
Wednesday Nov 06, 2024
Wednesday Nov 06, 2024
On this episode of Spilled Salt, explore how regenerative organic spirits, like Anytime Spritz, are leading the way in sustainable agriculture. Learn how farmers, agtech, and innovative brands are reshaping the alcohol industry with climate-smart practices and a commitment to regenerative organic farming.

Your Host, Maureen Ballatori
Maureen Ballatori is the founder and CEO of 29 Design Studio, an award-winning creative agency for food, beverage, and agriculture brands. Her experience in brand strategy helps companies scale business growth, define their unique marketing message, and attract their ideal audiences. Maureen is an active community member, participating in a number of entrepreneurship incubators and accelerators and playing a key role in Upstate NY's economic development.
Learn more at www.29designstudio.com.