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Spilled Salt is an interview series in which Maureen Ballatori of Agency 29 will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business. In each episode, she is joined by a guest who shares the thrills and spills of their own entrepreneurial journey.
Episodes

5 hours ago
5 hours ago
In this episode of the Spilled Salt podcast, John Eaton of UltraPhil joins Maureen Ballatori to discuss how startups can avoid costly mistakes through early validation, cross-functional collaboration, and expert guidance in beverage manufacturing.

Wednesday Jun 25, 2025
SS7 Ep 1: Soil Health, Technology, and the Farmer’s Bottom Line at Cultivate 2025
Wednesday Jun 25, 2025
Wednesday Jun 25, 2025
Welcome back to season 7 of the Spilled Salt podcast!
In this episode, host Maureen Ballatori is joined by a panel of experts at Cultivate 2025 to discuss soil health challenges, including profitability, soil testing metrics, carbon credits, and ag tech adoption.

Tuesday Apr 29, 2025
Tuesday Apr 29, 2025
In this episode of Spilled Salt, host Maureen Ballatori sits down with biotech entrepreneur and scientist Murli Manohar to discuss his journey from farming in rural India to the cutting edge of agricultural innovation.

Tuesday Apr 22, 2025
Tuesday Apr 22, 2025
In this episode of Spilled Salt, host Maureen Ballatori sits down with Colleen Hardy, co-founder of Living Roots Wine & Co., to explore the unlikely, intercontinental story behind one of the wine industry's most agile and resilient boutique brands.

Tuesday Apr 15, 2025
Tuesday Apr 15, 2025
On this episode of Spilled Salt, rancher Cassidy Johnston brings fresh insight to modern beef operations, advocating adaptability, sustainability, and smart management.

Tuesday Apr 08, 2025
SS6 Ep 6: Exploring AgTech Investment Strategies with Adam Bergman
Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
Host Maureen Ballatori sits down with Adam Bergman, Managing Director of Ecotech Capital, for a candid conversation on the state of ag tech investment strategies for startups and the broader implications of sustainability in agriculture.

Tuesday Apr 01, 2025
Tuesday Apr 01, 2025
In this episode of the Spilled Salt, Erin McMurrough, founder of Little Clover Wine Company, joins Maureen on the podcast, sharing her journey in brand building, leveraging non-traditional marketing, and adapting to consumer demand.

Tuesday Mar 25, 2025
SS6 Ep 4: Building a Better-For-You Snack Brand with Tom Seymour
Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
In this episode of the Spilled Salt podcast, Tom Seymour shares his insights on the food and beverage industry, from launching a better-for-you snack to navigating CPG startup strategies.

Your Host, Maureen Ballatori
Maureen Ballatori is the founder and CEO of 29 Design Studio, an award-winning creative agency for food, beverage, and agriculture brands. Her experience in brand strategy helps companies scale business growth, define their unique marketing message, and attract their ideal audiences. Maureen is an active community member, participating in a number of entrepreneurship incubators and accelerators and playing a key role in Upstate NY's economic development.
Learn more at www.29designstudio.com.