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Spilled Salt is an interview series in which Maureen Ballatori of Agency 29 will dive into the fun and foibles inherent to being a founder of a food-, beverage-, or agriculture-based business. In each episode, she is joined by a guest who shares the thrills and spills of their own entrepreneurial journey.
Episodes

4 days ago
4 days ago
In this episode of Spilled Salt, host Maureen Ballatori sits down with Colleen Hardy, co-founder of Living Roots Wine & Co., to explore the unlikely, intercontinental story behind one of the wine industry's most agile and resilient boutique brands.

Tuesday Apr 15, 2025
Tuesday Apr 15, 2025
On this episode of Spilled Salt, rancher Cassidy Johnston brings fresh insight to modern beef operations, advocating adaptability, sustainability, and smart management.

Tuesday Apr 08, 2025
SS6 Ep 6: Exploring AgTech Investment Strategies with Adam Bergman
Tuesday Apr 08, 2025
Tuesday Apr 08, 2025
Host Maureen Ballatori sits down with Adam Bergman, Managing Director of Ecotech Capital, for a candid conversation on the state of ag tech investment strategies for startups and the broader implications of sustainability in agriculture.

Tuesday Apr 01, 2025
Tuesday Apr 01, 2025
In this episode of the Spilled Salt, Erin McMurrough, founder of Little Clover Wine Company, joins Maureen on the podcast, sharing her journey in brand building, leveraging non-traditional marketing, and adapting to consumer demand.

Tuesday Mar 25, 2025
SS6 Ep 4: Building a Better-For-You Snack Brand with Tom Seymour
Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
In this episode of the Spilled Salt podcast, Tom Seymour shares his insights on the food and beverage industry, from launching a better-for-you snack to navigating CPG startup strategies.

Tuesday Mar 18, 2025
SS6 Ep 3: Damian Mason on Farm Fields and Funny Business
Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
In this episode of the Spilled Salt podcast, Maureen Ballatori is joined by Damian Mason, who shares his journey from growing up on a farm to blending agriculture, business, and humor today.

Tuesday Mar 11, 2025
SS6 Ep 2: Developing Intuitive Agtech with Gripp CEO Tracey Wiedmeyer
Tuesday Mar 11, 2025
Tuesday Mar 11, 2025
In this episode of the Spilled Salt podcast, Maureen is joined by Tracey Wiedmeyer, who shares the thrills and spills of life in an agtech startup, the journey of developing Gripp’s intuitive software for farmers, and how listening to the end user has become the key to his success.

Tuesday Mar 04, 2025
SS6 Ep 1: Exploring the Bioeconomy with Former USDA Sr. Advisor Gregory Jaffe
Tuesday Mar 04, 2025
Tuesday Mar 04, 2025
In this episode of the Spilled Salt podcast, Greg Jaffe joins host Maureen Ballatori to share his insights on agtech innovation, sustainable agriculture policy, and bioeconomy strategies, including transforming crop waste into energy and navigating the regulatory landscape for startups and agtech leaders.

Your Host, Maureen Ballatori
Maureen Ballatori is the founder and CEO of 29 Design Studio, an award-winning creative agency for food, beverage, and agriculture brands. Her experience in brand strategy helps companies scale business growth, define their unique marketing message, and attract their ideal audiences. Maureen is an active community member, participating in a number of entrepreneurship incubators and accelerators and playing a key role in Upstate NY's economic development.
Learn more at www.29designstudio.com.